TikTok Shop - Executive Dashboard
Affiliate Performance & Order Activity
Headline KPIs - MTD (Month-to-Date) as of April 24, 2026
Creators Reached
3,014
+201% vs. baseline (1,000)
Approved Samples (MTD)
29
From 53 requests · ~55% approval
Showcase Adds
27
Creators with 417 in their store
Videos Posted (MTD)
3
10 additional videos pending
Order Activity - April 23, 2026 Snapshot
Total Orders Logged
27
Across 4 SKUs · 18 states
Paid Revenue
$140.31
2 paid orders (incl. tax & shipping)
Affiliate GMV
$127.26
Subtotal after discounts
Influencer Samples Shipped
25
$0 orders · fulfillment cost only
Funnel Growth Over Time
Creators Reached - MTD Trajectory
Total cumulative outreach across the period (Apr 10 - Apr 24, 2026)
Sample Approvals - Daily & Cumulative
Daily approvals (bars) vs. MTD running total (line)
Creator Funnel - April MTD
Reach → Sample requests → Approvals → Showcase → Posts
Approved Samples by Product
29 approved sample units, MTD as of April 24
Order Analysis - April 23, 2026 (27 Total Orders)
Daily Order Volume
Orders created, by date
Orders by Product
SKU mix across 27 orders
Fulfillment Status
Where orders sit on Apr 23
Top States by Order Volume
Geographic spread of demand - 18 states reached
Order Type Mix
Influencer samples (free) vs. paid customer orders
Paid Customer Orders - Detail
| Order Date | Product | State | Subtotal | Shipping | Tax | Total | Status |
|---|---|---|---|---|---|---|---|
| Apr 7, 2026 | 60 Second Miracle Lifting Mask | California (Fremont) | $74.26 | $5.99 | $7.62 | $81.88 | Delivered |
| Apr 16, 2026 | Mineral Aqua Perfection Moisturizer (Oily) | California (Fremont) | $53.00 | $5.99 | $5.43 | $58.43 | Delivered |
Executive Takeaways
What management should know
What’s working
- Outreach is scaling fast: Creator reach tripled from 1,000 (Apr 10) to 3,014 (Apr 24) - +201%, driven by an outbound push on April 20-21 (1,935 new creators contacted in 48 hours).
- Approvals are converting: 29 approved samples MTD, up from 2 on April 10. Approval rate is healthy at ~55%.
- Showcase momentum: 27 creators added 417 to their TikTok storefront - a leading indicator for upcoming GMV once their videos go live.
- Hero SKU is clear: The 60 Second Miracle Lifting Mask is the dominant creator pick - 25 of 29 approved samples (~86%) and 23 of 27 orders (~85%).
What’s lagging
- Video output is the bottleneck: Only 3 videos posted MTD, with 10 sitting in the “pending posting” queue. Samples are shipping but content isn’t catching up.
- Affiliate GMV is stalled at $53.00: Same number reported on April 20, 21, 22, and 24. The funnel has stopped converting at the post-and-buy stage.
- Paid revenue is still tiny: $140.31 across 2 paid orders, both from the same buyer (Fremont, CA). No organic discovery yet.
Risks & data hygiene
- Reporting inconsistency: The April 22 report shows MTD Approved Requests = 5, but April 21 reported 20 and April 24 jumped to 29. Looks like a typo. Recommend tightening the daily report template.
- Concentration risk: Both paid orders came from the same buyer (tikkytokkymi, Fremont CA). The dataset is too small to call this a real customer base.
- Sample-to-content gap: 25 free samples shipped, only 3 posts produced. If conversion doesn’t lift in the next 7 days, sample policy needs review.
Next steps for management
- Push the pending video queue: 10 creators have samples and haven’t posted yet. Send a reminder/incentive. Goal: 8+ videos live by May 5.
- Diversify the SKU pitch: Mineral Aqua Moisturizer was the only paid order outside masks ($58.43). Test it in 5-10 sample requests next week.
- Standardize the daily report: Lock the template and have one person own MTD math - the April 22 number breaks the trendline.
- Set a 30-day GMV target: With 27 showcase adds and 10 pending videos, aim for $1,500 affiliate GMV by May 24 and review weekly.